Customers are increasingly expressing their need to be able to get a realistic impression of the property before booking a hotel or buying a property. For example, 71% of those questioned in a real estate trend study by Planethome stated that a 360 ° tour of a property made a particular contribution to their purchase decision. 75% of respondents expressed a desire for virtual 360° views in the exposé of a property. Former PlanetHome CEO Robert Anzenberger has this to say:
“With the option of a virtual walk through the potential domicile, customers can make more targeted choices in advance and save time and money. (…) The interested party can see the details of the property comfortably at home on the Internet and only comes to view the property if the property actually suits him in all points. This saves the seller from idle sightseeing tourism. “
As the American advertising and PR agency Ypartnership examined, wish 57% of all leisure travelers a virtual 360 ° tour as a decision-making aid on the website of a hotel. 46% of business travelers were of the same opinion. 
More than 50% of respondents use virtual tours in their online research, and the trend is rising.
78% of the respondents express that the visual impressions of the ambience are their main criterion for the booking decision.
 It should be noted that most Germans use the Internet as their main source of research about their destination or your next property.