Customers are increasingly expressing their need to be able to get a realistic impression of the property before booking a hotel or buying a property. For example, 71% of those questioned in a real estate trend study by Planethome stated that a 360 ° tour of a property made a particular contribution to their purchase decision. 75% of the respondents expressed the desire for virtual 360 ° views in the synopsis of a property.  The former CEO of PlanetHome, Robert Anzenberger, says:
“With the option of a virtual walk through the potential domicile, customers can make more targeted choices in advance and save time and money. (…) The interested party can see the details of the property comfortably at home on the Internet and only comes to view the property if the property actually suits him in all points. This saves the seller from idle sightseeing tourism. “
As the American advertising and PR agency Ypartnership examined, wish 57% of all leisure travelers a virtual 360 ° tour as a decision-making aid on the website of a hotel. 46% of business travelers were of the same opinion. 
More than 50% of the respondents use virtual tours for their online research, and the trend is rising. 
78% of the respondents say that the visual impressions of the ambience are their main criteria for the booking decision.  It should be noted that most Germans use the Internet as the main source of research about their travel destination or their next property.